Plugging Into Progress: Motivating Americans to Electrify Everything at Home
The power of personal electrification in fighting climate change has been underestimated and inadequately communicated to the American public. With household energy use accounting for a significant portion of U.S. emissions, individual action through electrification of homes and vehicles can have a substantial impact.
This new report from Heatmap Labs and Rewiring America explores how simple messaging strategies can effectively motivate Americans to swap out fossil fuel appliances for clean, efficient electric alternatives.
Inside the free report you’ll find:
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Analysis of current U.S. emissions reduction efforts and the role of personal electrification
-
Insights on barriers preventing wider adoption of electric appliances and vehicles
-
Results from testing new heuristics designed to boost confidence and interest in electrification
-
Strategies for improving public awareness and education around home electrification
-
Recommendations for encouraging electrification across various sectors
The power of personal electrification in fighting climate change has been underestimated and inadequately communicated to the American public. With household energy use accounting for a significant portion of U.S. emissions, individual action through electrification of homes and vehicles can have a substantial impact.
This new report from Heatmap Labs and Rewiring America explores how simple messaging strategies can effectively motivate Americans to swap out fossil fuel appliances for clean, efficient electric alternatives.
Inside the free paper you’ll find:
-
Analysis of current U.S. emissions reduction efforts and the role of personal electrification
-
Insights on barriers preventing wider adoption of electric appliances and vehicles
-
Results from testing new heuristics designed to boost confidence and interest in electrification
-
Strategies for improving public awareness and education around home electrification
-
Recommendations for encouraging electrification across various sectors